Lexalytics: Product Overview and Insight

eWEEK PRODUCT RESOURCE PAGE: Lexalytics connects to customers’ internal and external databases, warehouses and firehoses to reveal contextual patterns and insights within comments, reviews, articles, emails, survey responses, contracts, and other unstructured text documents.

Lexalytics_POcp

Today: Lexalytics (enterprise analytics service)

Company description: Lexalytics processes billions of unstructured text documents every day, globally. Lexalytics solutions are built from the ground up to solve the specific challenges involved in analyzing text data. The company’s Salience, Semantria and Lexalytics Intelligence Platform products combine natural language processing with artificial intelligence to transform unstructured text into usable data. Lexalytics products can be deployed on premise, in the cloud or within hybrid infrastructure.

Lexalytics connects to customers’ internal and external databases, warehouses and firehoses to reveal contextual patterns and insights within comments, reviews, articles, emails, survey responses, contracts and other unstructured text documents. Data analytics companies and enterprise data analyst teams rely on Lexalytics to build better analytics products and deliver clear, useful recommendations to engineering, marketing, PR and support teams.

Lexalytics solutions form the backbone of business intelligence programs around the world in a range of industries, including voice of customer, customer experience management, survey analysis, market research, social listening, news monitoring, brand management, voice of employee and workforce analytics. Lexalytics was founded in 2003 and is headquartered in Boston, with additional offices throughout the U.S. and Canada. (Twitter: @Lexalytics). The CEO of Lexalytics is Jeff Catlin (Twitter: @jeff_catlin).

Markets:

  • CPG/Retail
  • Pharma/Healthcare/Biotech
  • Hospitality:Travel/Tourism, Airlines, Airports, Hotels, Restaurants
  • Technology
  • Entertainment
  • Marketing: Market Research, Press Relations, Analyst Relations, Consumer Analytics
  • Financial Services: Retail Banking, Hedge Funds, Commodities, Private Equity
  • Cosmetics
  • Agrichemicals

International operations:  Montreal, Canada

Product and Services

Salience: Salience is a text analytics engine and set of text analytics libraries which are integrated into existing customer or BI applications on-premises or in other applications to gain insights from a company’s unstructured data.

Key Features:

  • Sentiment Analysis
  • Named Entity Extraction
  • Theme Extraction
  • Categorization
  • Intention Analysis
  • Summarization
  • Low-level NLP functions (Tokenization, Part-of-Speech Tagging, etc)
  • 20+ Languages
  • Pre-Built Industry Configurations

Delivery:  Integrated into other applications as OEM software libraries – cloud or on-premise

Pricing:  Subscription model based on number of processing cores.  Sold in 8-core blocks.  Each core can process approx. 200 Twitter-sized messages/second.  Pricing varies by number of cores, time-of-subscription, site-license, etc.  Please contact sales@lexalytics.com for specifics, or call +1-800-377-8036

Semantria: Semantria wraps the text analytics and natural language processing features of the Salience engine into a RESTful API with graphical configuration tools and software necessary for a web service. Data analytics companies integrate Semantria to add customizable natural language processing functionalities, while enterprise data analyst teams and consultancies connect Semantria to their preferred business intelligence tools to gain context-rich insights distilled from unstructured text data.

Features:

  • Sentiment Analysis
  • Named Entity Extraction
  • Theme Extraction
  • Categorization
  • Intention Analysis
  • Summarization
  • Low-level NLP functions (Tokenization, Part-of-Speech Tagging, etc)
  • 20+ Languages
  • Pre-Built Industry Configurations
  • Graphical Configuration System

Delivery: Software as a service, can be deployed behind customer firewall (on-premise), or in any cloud model, including using our public cloud service.

Pricing: Subscription model based on number of documents processed/month, size of documents, complexity of configuration, custom features like custom machine learning models, languages, industry configurations.  Please call +1-800-377-8036 for specifics.

Semantria for Excel: Semantria for Excel is a customer experience management and survey analysis add-in for Microsoft Excel. Semantria for Excel provides easy analysis of free-text survey responses, tweets and reviews, and other feedback sources.  

Features:

  • Sentiment Analysis
  • Named Entity Extraction
  • Theme Extraction
  • Categorization
  • Intention Analysis
  • Summarization
  • 20+ Languages
  • Pre-Built Industry Configurations
  • Complete integration with Excel

Delivery:  Software as a service, can be deployed behind customer firewall (on-premise), or in any cloud model, including using our public cloud service.

Pricing:  Subscription model based on # of documents processed/month, size of documents, complexity of configuration, custom features like custom machine learning models, languages, industry configurations.  Please contact sales@lexalytics.com for specifics, or call +1-800-377-8036

Lexalytics Intelligence Platform: The Lexalytics Intelligence Platform is a complete business intelligence tool for data analyst teams with significant text analysis problems. The platform provides all the features necessary to gather, process, analyze and visualize text data in all its forms: integrated and custom data connectors, feature-rich natural language processing, easy configuration tools, intuitive analytics dashboards, and more.

Features:

  • Sentiment Analysis
  • Named Entity Extraction
  • Theme Extraction
  • Categorization
  • Intention Analysis
  • Summarization
  • 20+ Languages
  • Pre-Built Industry Configurations
  • Data Connectors
  • Data Storage
  • Dashboards optimized for communicating stories from text analysis

Delivery:  Software as a service, can be deployed behind customer firewall (on-premise), or in any cloud model, including using our public cloud service.

Pricing:  Subscription model based on number of documents processed/month, size of documents, complexity of configuration, custom features like custom machine learning models, languages, industry configurations, dashboards, data connections.  Please call +1-800-377-8036 for specifics.

Data Extraction Services for Semi-Structured Documents: Data Extraction Services for Semi-Structured Documents combines Lexalytics’ leading NLP technologies with the ability to classify both structured and unstructured content to gain more insights and value from corporate documents. Data Extraction Services significantly reduces the time and labor costs of document data analysis and extraction, while improving the accuracy and insights available within the data.

Features

  • Analyzes and structures documents from virtually any format, including PDF, TXT, XML, HTML and Word, and then exports into standard ERP systems and Excel

Delivery:  Available as professional services and requires a license for Lexalytics Salience, Semantria, or Lexalytics Intelligence Platform.

Pricing:Professional services engagement, so, pricing depends completely on complexity of documents to be analyzed. Contact +1-800-377-8036.

Insight and Analysis

From a professional on Gartner Peer Reviews (2018): Overall comment: "Pros:  1. Initially it looks complex to configure but with gradual efforts, we are able to understand the complexities and it is smooth now. 2. Does the work. We use it to perform the categorization of text based on pre-defined dictionary.”

Cons: 1. “Onboarding a new customer and giving complete overview of services etc. are very poor. That needs improvement. 2. Categorization of text is based on key words and few settings around key words. This can also be implemented easily using database or programming language. There is nothing new and niche."

What do you like most about the product or service?: "Utilizing our own configuration for text categorization. Its giving flexibility."

What do you dislike most about the product or service? "All key words given for categorization are matched exactly. There should be a way where synonyms, lemmatization should also help in identifying the correct category and which is not happening at this time." (Lemmatization usually refers to doing things properly with the use of a vocabulary and morphological analysis of words, normally aiming to remove inflectional endings only and to return the base or dictionary form of a word, which is known as the lemma.)

From a professional on G2 Crowd reviews (2018): What do you like best?  “I evaluated seven sentiment vendors, and found Semantria to be the best at scoring sentiment. This was for retail. In addition, I like that you can adjust the phrases to score the sentiment more positive or negative. Some phrases are clearly negative for some industries. The word "honor," for example, may be deemed a positive word, but for retail, it's often in a negative context. With this engine, you can push this phrase along with another words that are within X proximity to be more negative. For example, "honor your price matching!" Or , "honor your agreements!", is often customers complaining in retail and you can polarize that to be more negative. I think their sentiment scoring is more accurate than their competitors.

What do you dislike? “The phrase/entity engine needs to be built out more.”

eWEEK aggregate score: 4.7/5.0

List of current customers: Cision, Hootsuite, Cisco, KPMG Nunwood, Biogen, Revinate, PricewaterhouseCoopers, Trendkite, Waggener Edstrom, Voziq, Gensler

Other key players in this market: IBM, Amazon, Google, Microsoft, Luminoso, Clarabridge, Stanford NLP, Basis Technology

Contact information for potential customers: 1-617-249-1049

eWEEK is building a new IT products and services section that encompasses most of the categories that we cover on our site. In it, we will spotlight the leaders in each sector, which include enterprise software, hardware, security, on-premises-based systems and cloud services. We also will add promising new companies as they come into the market.

Chris Preimesberger

Chris J. Preimesberger

Chris J. Preimesberger is Editor-in-Chief of eWEEK and responsible for all the publication's coverage. In his 15 years and more than 4,000 articles at eWEEK, he has distinguished himself in reporting...